Overview
The primary role of a digital marketer is to define, design, build and implement digital campaigns across a variety of online and social media platforms to drive customer acquisition, customer engagement and customer retention. A digital marketer will typically be working as part of a team, in which they will have responsibility for some of the straightforward elements of the overall marketing plan or campaign. The marketer will work to marketing briefs and instructions. They will normally report to a digital marketing manager, a marketing manager or an IT Manager.
Knowledge, skills and behaviours
On undertaking this course, candidates will gain the following qualities:
Knowledge
Understands the principles of:
- Coding
- Basic marketing principles
- Can apply the customer lifecycle
- Role of customer relationship marketing
- How teams work effectively to deliver digital marketing campaigns and can deliver accordingly
- Main components of Digital and Social Media Strategies
- The principles of all the specialist areas
Skills
- Written communication
- Research: analyses and contributes information on the digital environment.
- Technologies:
- Data:
- Customer service:
- Problem solving:
- Analysis:
- Implementation: builds and implements digital campaigns
- Applies specialist areas
Behaviours
- Logical and creative thinking skills
- Analytical and problem-solving skills
- Ability to work independently and to take responsibility
- Can use own initiative
- A thorough and organised approach
- Ability to work with a range of internal and external people
- Ability to communicate effectively in a variety of situations
- Maintain productive, professional and secure working environment
Course requirements
As well as our standard course requirements needed to complete all our apprenticeships and training programmes (please see our General Course Information), candidates need to complete the following:
Portfolio of Evidence
The following are acceptable forms of portfolio evidence and the most appropriate forms will be selected for each unit:
- Observation
- Products evidence
- Witness testimony
- Reflective accounts
- Professional discussion
- Projects & Assignments
- Case studies
EPA – End Point Assessment
This is the final stage of the apprenticeship.
- On a portfolio: produced towards the end of the apprenticeship, containing evidence from real work projects which have been completed during the apprenticeship, usually towards the end, and which, taken together, cover the totality of the standard, and which is assessed as part of the end point assessment.
- A project: giving the apprentice the opportunity to undertake a business-related project over a one-week period away from the day to day workplace.
- An employer references.
- A structured interview with an assessor: exploring what has been produced in the portfolio and the project as well as looking at how it has been produced.
